Goldwasser Institute

The more I learn about my business the more I find that it really is important to remember to always get back to the basics. People often wonder how they can reach the pinnacle of their industry and stay there, I think the answer is to be innovative and creative, but also remember that it always comes back to doing the good old fashioned basics, and doing them well! So, what are the basics?

1. Work Hard- No matter how far along I get in my business, I find that there is one thing that always remains a constant with seeing great success, working my bottom off! I remember starting my real estate career at the age of 24 and not stopping for anything. If someone wanted to see a home on a Friday at 10pm, I was there. Open houses, every single weekend, Saturday and Sunday. Hours, Monday through Sunday open all day-and night! It was necessary to create the momentum that I know get to feel. Even now, as we experience this tumultuous time, I have found that one thing pays great, hard work!

2. Serve people from the heart -If you do not have a servants heart, you will never truly reap the rewards of life. People love to feel your energy, your passion, and they love to feel that you care-ABOUT THEM! I think that you should look at every person you serve, not as a paycheck, but as an opportunity to give someone the greatest experience of their life. To show them that you are a true professional, with a heart.Do this and you will survive in any market.

3. Develop your skills-Be a life long learner, and practice your craft. If you had the great opportunity to watch Shaun White at the Vancouver Olympics winning the half pipe event, you were watching someone who stood head and shoulders above his competition. He made the other competitors look like amateurs, and how did he do it, a huge dose of courage and lots of practice. If you have the opportunity to read about this great athlete you will find a hard working guy who is constantly practicing his craft. Are you in gold medal form? If not, maybe it is time to put in some more practice!

4. Become a lead generation machine!-Let’s face it, no matter who you are or what you do, your ability to generate business will be the main key to your success. Whether you are an actor, a doctor or a real estate salesperson, you need to be able to find leads, and once you do, close them! Business is about sales, and once you figure out how to create lots of sales, you are good as gold. There is nothing of more importance than becoming a lead generation machine, finding and acquiring new leads at all times. What you did yesterday is done, each day you must start anew, looking for those precious leads!

That is it for now, let’s get back to what makes people successful, the basics!

Have an amazing week!

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On  my way to the office this morning I was listening to a great personal growth CD from John Maxwell on maximizing your leadership. On it he was talking about what he calls the Rule Of 5, and I thought it was a great lesson for us all to think about and learn from. So here you go.

Imagine that you and I had a tree to cut down, and that it was the most important thing for us to accomplish in our lives. Each day we decided to take our axe and take 5 swings at that tree, consistently, every single day until that tree fell. After a while we would look at that tree, lying on the ground and know that our consistent effort led to the accomplishment of that goal.

So what is your tree? What is your goal? What is the most important thing that you do in your life to accomplish what you are trying to accomplish? To become what you are trying to become. That is the first question you have to ask.

Once you have identified that goal, that single most important thing, the you have to figure out what are the top 5 things that you must do every single day that will get you to where you want to go. If you are not doing those things then you must develop a plan to start doing them, every single day. Wake up in the morning and know that you must take 5 swings at that goal today. get yourself awake and alive focused on what is important and get on it. you most likely already know what those 5 things are, maybe you are doing them, if not time to get on it.

Quick illustration, let’s say you’re a salesperson and your main goal is to close 20 sales in one month. What must you do consistently each and every single day to accomplish your goal. I would say that your rule of 5 would be to get on the phones and prospect, lead follow up, appointments, personal growth (for your mindset), and closing sales. If you find yourself doing anything else, check back in to what is important and get on it.

Ok, time for me to pick up my axe!

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